Less vagueness.
More value

Less vagueness. More value

Today's challenges
An enormous amount of marketing data
(Too) many data sources
Not an expert in every tool such as Google Analytics
The trouble with seeing and understanding the customer’s journey
Limited knowledge of actual mROI
Trying to separate the wheat from the chaff when it comes to customers, leads and target groups
Lack of general overview
Opportunities with data
Defining decisive KPI’s
Collect data in data warehouse* 
(*Accobat expertise)
Consolidate the most crucial data sources
Visualise the most important data from, e.g. Google Analytics
Benchmarking of marketing data from several sources
Create BI-rapports with relevant decisions for content
Better use of data with Business Intelligence
Today's challenges
- An enormous amount of marketing data
- (Too) many data sources
- Not an expert in every tool such as Google   Analytics
- Having trouble with seeing and understanding   the customer journey
- Limited knowledge of actual mROI
- Trying to separate the wheat from the chaff   when it comes to customers, leads and target   groups
- Lack of general overview
Opportunities with data
- Defining decisive KPI’s
- Gather data in a data warehouse* 
  (*an Accobat expertise)
- Consolidate the most crucial data sources
- Visualise the most important data from, e.g.   Google Analytics
- Benchmarking of marketing data from   several sources
- Create BI reports with content relevant for   decision makers
- Better use of data with Business Intelligence

Better use of data in Marketing means:

Optimering - ikon
Opportunity to understand and optimise your marketing channels and efforts
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Simple visualisation of complex analyses about, e.g. SEO
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Comparison of campaigns
and the results hereof
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Time-saving on reporting to the sales team and management
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Real-time overview of mROI and other important KPI’s

"The benefit of our BI-solution is that all our data is systematised. It means that we can cross-reference information, follow up on sales promoting activities, as well as compare the stores and periods."

Michael Overgaard Saxtorff, 
IT Manager, 
Bianco Footwear
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A clear process for choice of Marketing solution

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CONTACT US FOR MORE INFORMATION

Easy integration of your data sources

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Mail chimp logo

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Leadfeeder logo

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Google Ads logo

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Facebook logo

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Sitecore logo

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Hubspot logo

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Marketo logo

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Apsis logo

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Constant Contact

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Microsoft dynamics

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Sales force logo

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Visitor track logo

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Value-creating tools for Marketing BI

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Both sales and marketing love TARGIT, which gives them the entire overview of their pipeline – and marketing can follow the journey from lead to customer, including conversion time.
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Our own marketing department can easily manage Power BI – and they use it all the time, e.g. for campaign analyses and lead-reporting.
Would you like to know more about BI for Marketing?
Ask away
Would you like to know more about BI for Marketing? Ask away

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